---
title: "Case Study: Douja Promotion — 11% Saving Across 31 Chantiers (710 MMAD Volume)"
date: "2026-06-21"
author: "Youssef"
image: "/images/construction.jpg"
type: "case-study"
keywords: "Douja, expansion, sourcing, procurement optimization"
description: "Douja Promotion: 31 chantiers Maroc/Afrique → sourcing + logistique optimisée → 11% saving (78 MMAD), 3-month ROI."
---

# Case Study: Douja Promotion — Sourcing Expansion Optimization

**Client:** Douja Promotion Groupe Addoha  
**Scale:** 31 active chantiers Maroc/Afrique subsaharienne  
**Volume:** 710 MMAD annuel  
**Scope:** Supply Chain strategy + implementation  

## Baseline Problems
- Supply chain disconnected across 31 sites  
- Procurement not centralized  
- Logistics: 25+ suppliers, no consolidation  
- Cost not optimized  

## Intervention (12 weeks)
- Central sourcing strategy design  
- Fournisseur consolidation  
- Logistics network optimization  
- Training + change management  

## Results
- Saving: 11% (78 MMAD/year)
  - Achats: -9%  
  - Logistique: -20%  
  - Overhead: -15%  
- Stock optimization: -18 days
- ROI: 3 months | Payback: 1 month

---

**Essor Consulting** — Multi-Site Supply Chain Integration